Privacy Policy

Privacy Policy

Effective Date: 2024-08-08

At Matoresu®, your privacy is important to us. This Privacy Policy explains how ELAVIVE INC (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit https://matoresu.com or interact with our services.

1. Information We Collect

We may collect the following types of personal information (“Personal Information”):

  • Name, email address, phone number
  • Shipping and billing address
  • Payment details (processed securely via Shopify Payments, PayPal, etc.; we do not store full card numbers)
  • IP address, approximate location, browser and device information
  • Order history, shopping preferences, and interaction history
  • Customer support communications
  • Cookie identifiers, advertising IDs, and analytics data
  • (If you create an account) a unique User ID we assign to your profile for login and cross-device analysis

2. How We Use Your Information

We use your data to:

  • Process, fulfill, and ship your orders, and provide customer service
  • Send order updates, confirmations, and support communications
  • Improve and personalize your experience on our website and products
  • Detect, investigate, and prevent fraud or misuse of our services
  • Conduct analytics, measurement, and performance reporting (e.g., Google Analytics)
  • Run marketing activities, including remarketing and conversion measurement (e.g., Google Ads, Klaviyo)
  • Comply with legal, tax, and regulatory requirements

3. Cookies & Tracking Technologies

We use cookies and similar technologies to enable essential site functions, remember preferences, analyze usage, and support advertising (remarketing, conversion tracking, audience creation). You may adjust your browser settings to disable cookies, but some features may not function properly. Learn more in Shopify’s cookie policy.

Cookie categories we use include:

  • Strictly necessary (checkout, cart, security)
  • Performance/analytics (e.g., Google Analytics)
  • Functional (preferences, localization)
  • Advertising (e.g., Google Ads remarketing and conversion tags)

4. How We Share Your Information

We do not sell your Personal Information. We may share data with:

  • Payment processors (e.g., Shopify Payments, PayPal)
  • Shipping providers (e.g., FedEx, UPS)
  • Analytics and measurement services (e.g., Google Analytics)
  • Marketing and email platforms (e.g., Google Ads, Klaviyo, Meta Ads)
  • Law enforcement or government agencies if legally required
  • Successors in a merger, acquisition, or asset transfer

For advertising and analytics purposes, we may share hashed customer data (such as emails provided during checkout or newsletter signup) with Google Ads and Google Analytics to improve ad targeting, conversion measurement, and audience insights. This processing is performed in a privacy-protective manner and subject to applicable laws and user consent where required.

5. Google Analytics, Google Signals & User-Provided Data

  • We use Google Analytics 4 (GA4) to measure site performance and usage. GA4 may collect IP address (which we may anonymize), device/usage data, and event information. We may enable Google Signals to obtain aggregated insights from Google-signed-in users for cross-device reporting and advertising features (subject to users’ Ads Personalization settings).
  • If enabled, we may use User-provided data collection to send hashed customer data (e.g., email) to Google to improve conversion measurement and audience list capabilities in Google Ads. This is used only where permitted by law and consented by the user where required.
  • You can manage Google’s use of your data and Ads Personalization at adssettings.google.com and learn more at Google’s partner sites policy.

6. User ID (If You Create an Account)

Where available, we may assign a User ID to your account and send it to Google Analytics to better understand your interactions across sessions and devices. We never send personally identifiable information (like your full name or raw email) as a User ID.

7. Consent Mode & Regional Privacy Controls

For visitors in the European Economic Area (EEA), United Kingdom, and other regions requiring consent, we implement Google Consent Mode v2 and a cookie consent banner to honor your choices for analytics and advertising cookies. Our analytics/ads tools will adjust behavior based on your consent status.

8. Your Privacy Rights

Depending on your location, you may have rights such as:

  • Access, correct, or delete your Personal Information
  • Withdraw consent to processing where applicable
  • Object to or restrict certain processing, including direct marketing
  • Request data portability (where required by law)

California residents (CPRA) may also have the right to:

  • Know, delete, correct Personal Information
  • Opt out of “sharing” for cross-context behavioral advertising
  • Limit the use and disclosure of sensitive Personal Information (if collected)

To exercise these rights or submit a privacy request, email us at support@matoresu.com. We may need to verify your identity before acting on your request.

9. “Do Not Sell or Share” / Ad Opt-Out

We do not sell Personal Information. We may “share” Personal Information for advertising as defined under certain U.S. state laws. You can opt out of such sharing by contacting us at support@matoresu.com and by using the controls below:

10. Data Retention

We retain Personal Information only as long as necessary for the purposes described in this Policy or as required by law, tax, or compliance obligations. Analytics data may be retained in aggregated or de-identified form for reporting and security.

11. Security

We use technical and organizational safeguards (SSL encryption, secure servers, access controls) to protect Personal Information. However, no method of transmission or storage is 100% secure.

12. Children’s Privacy

Our site and products are not intended for children under 13. We do not knowingly collect data from minors. If you believe we collected such information, please contact us for prompt removal.

13. International Data Transfers

If you access our website from outside the U.S., your information may be transferred to and stored in the United States. We take appropriate steps to protect your data during such transfers.

14. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their privacy practices or content. Please review their policies individually.

15. Changes to This Policy

We may revise this Privacy Policy periodically. The updated version will be posted on this page with a new “Effective Date.” Continued use of the site indicates your agreement to the revised terms.

16. Contact Us

Matoresu® Mattress
Company: ELAVIVE INC
Email: support@matoresu.com
Phone: +1 (970) 213-0156
Address: 4 Welwyn Rd STE 4, Great Neck, NY 11021, United States
Website: https://matoresu.com